The Koford Standard
Read This Before You Compare Packages
Whether you hire Koford Media or another provider, there are things every business owner should understand before investing in a website or marketing.
The industry has a reputation problem. Too many businesses pay thousands for websites they do not control and services that disappear once the invoice is paid. Here is what to ask and what to watch for.
Domain ownership
Some providers register your domain in their own account and refuse to release it. We administer domains to block spam and phishing, and we always cooperate with a transfer.
Website ownership
Many cheap sites are really rentals that vanish when payments stop. We offer a complete source code release for a one-time $200 fee, with handoff docs.
Guaranteed rankings
No one can guarantee Google rankings. We control website quality, technical SEO, content, and execution, and report on real movement.
After launch
Plenty of agencies disappear after launch day. A website needs maintenance, security, and monitoring. Ours is built into Site Care.
Who does the work
Ask who designs, develops, writes, and manages your campaigns. You work directly with the specialists doing the work.
How success is measured
Likes and clicks do not pay bills. We focus on visibility, leads, conversions, and growth instead of vanity metrics.
Transparency
You should always know what work is done, why, what results are tracked, and what it costs. If a provider cannot explain that, keep looking.
Beware of template agencies
Many agencies charge $3,000 to $8,000 for modified templates bought for under $100. Every site we build is custom React and Next.js.
Read the full breakdown in The Koford Standard on our FAQ page.
Website Design
Your Website Is Your Salesperson
A website should answer questions, build trust, and generate leads while you sleep.
Every Koford Media website is custom built with React and modern web technology. No templates. No drag-and-drop builders. No monthly website rental.
BUILD
For businesses that need a professional online presence.
Strategy & Planning
- Discovery call
- Business research
- Competitor review
- Site architecture planning
- Conversion planning
Design
- Custom website design
- Mobile-first layouts
- Branding integration
- Calls-to-action throughout
Development
- React website build
- Speed optimization
- Responsive design
- Contact forms
- Security setup
SEO Foundation
- Technical SEO setup
- Basic schema markup
- Sitemap creation
- Google indexing
- Search Console setup
Launch
- Full testing
- Deployment
- Analytics setup
- Launch support
Best for
New businesses · Contractors · Restaurants · Local service companies
BOOST
For businesses actively trying to grow.
Everything in Build, plus
Conversion Systems
- Advanced lead forms
- Appointment booking
- CRM integrations
- Automated lead routing
Local SEO Expansion
- Enhanced schema
- Service-area optimization
- Competitor gap analysis
- Local search structure
Trust Builders
- Review systems
- Testimonial sections
- Portfolio galleries
- Case study framework
Tracking
- Call tracking
- Goal tracking
- Search Console monitoring
- Conversion reporting
BLOW UP
For businesses serious about dominating their market.
Everything in Boost, plus
SEO Systems
- Growth roadmap
- Content architecture
- Location page framework
- Authority-building strategy
Funnel Development
- Landing pages
- Conversion funnels
- Offer pages
- Retargeting preparation
Advanced Development
- API integrations
- Dashboards
- Custom applications
- Internal business tools
Expansion
- Multi-location architecture
- Hiring systems
- Recruiting pages
- Future growth planning
Best for
Law firms · Medical practices · Multi-location companies · Established businesses
Custom (Quoted)
For lean budgets or bespoke architecture that does not fit a fixed tier. Same custom React foundation.
Website Care
A Website Is Not a One-Time Project
Software changes. Google changes. Your business changes.
Site Care keeps everything current. An active plan is required on every site we host.
Site Care
- Hosting management
- Security monitoring
- Dependency updates
- Website backups
- Uptime monitoring
- Content changes
- Technical support
- Email assistance
What this means
If you need text changed, photos replaced, forms updated, or something fixed, send it to us. We do it. No launch-and-disappear.
Site Care Plus
Everything in Site Care, plus
- 2 professionally written articles / month
- Keyword research
- Content publishing
- Internal linking
- Search indexing requests
- Performance reporting
What you are buying
Consistent growth in Google search results, month after month.
Site Care Premium
Everything in Plus, plus
- 4 SEO articles / month
- Location page creation
- Service page expansion
- Conversion optimization
- Competitor monitoring
- Quarterly strategy reviews
- Priority support
What you are buying
Long-term market authority and a site that keeps pulling ahead of competitors.
SEO & Content Growth
Show Up When People Search
SEO is not a one-time setup. It is published content, technical structure, and steady momentum.
Ongoing SEO lives inside Site Care Plus and Premium, so the work compounds instead of stalling.
What you get
- Professionally written articles
- Keyword research
- Internal linking
- Indexing requests
- Performance reporting
Why it matters
More qualified visitors find you without paying for every click. Rankings you earn keep working long after the article is published.
What happens after
We publish on a set cadence, request indexing, and report on movement. Premium adds location pages, CRO, and quarterly strategy reviews.
Pricing lives in Website Care: Site Care Plus at $3,600 / year and Site Care Premium at $7,200 / year.
Google Business Profile
Most Local Leads Decide Before They Visit
They see your Google profile first. Reviews, photos, hours, and posts. Make that first impression win.
New Profile Setup
- Profile creation
- Verification assistance
- Categories setup
- Services setup
- Photo upload
- Business description
- Initial posts
Optimization
- Full audit
- Category corrections
- Service updates
- Description rewrite
- Q&A improvements
- Photo optimization
Ongoing Management
- Weekly Google posts
- Review monitoring
- Review responses
- Photo updates
- Monthly reporting
Paid Advertising
Demand Now, While SEO Grows
Advertising creates demand immediately. Management fees are separate from ad spend, which you pay directly to the platform.
Single Platform
- Campaign creation
- Audience targeting
- Keyword research
- Creative direction
- Monthly optimization
- Reporting
Choose one
Google Ads, Facebook Ads, or Instagram Ads.
Dual Platform
Everything in Single Platform, plus
- Two-platform campaign builds
- Cross-channel audience strategy
- Combined creative direction
- Unified monthly reporting
Covers
Full management across both Google and Meta at the same time.
Custom / Scale
- Multi-campaign architecture
- Advanced funnels
- Retargeting systems
- Landing page strategy
- Deeper reporting
For
Higher budgets needing advanced funnels and retargeting.
Three-month minimum so campaigns have time to optimize.
Photography & Videography
Real Visuals Beat Stock Photos
Professional photo and video raise trust, conversions, and perceived value across your whole brand.
Spotlight
- Half day, up to 3 hours
- 25 edited photos
- 1 promo video
Signature
- Full day
- 45 edited photos
- 3 promo videos
Brand Story
- 75 photos
- 5 videos
- 60 to 90 second brand film
- Content planning
Campaign
- Multi-day production
- 120+ photos
- 8+ videos
- Storyboarding
- Commercial usage rights
Pricing varies if content is provided or requested. Travel may apply outside our core area.
Wedding Videography
Your Day, Told as a Film
Cinematic coverage from a quick highlight reel to a full-day, two-shooter production with drone.
Highlight
- Up to 6 hours coverage
- 3 to 5 minute cinematic film
Cinematic
- Up to 10 hours, two shooters
- Highlight film plus full ceremony
Full Story
- Full day, two films
- Drone coverage
- Highlight reel plus raw footage
Industry Packages
Built for Your Field
Law firms and dental or medical practices get their own scope, structure, and naming.
Law Firms
- The PracticePro site with full SEO core$3,850
- The CaseloadBuilt to grow the caseload$7,200
- The Closing ArgumentOwn the long-tail searches$13,900
Dental & Medical
- The CheckupModern site, no big marketing spend$3,850
- The Treatment PlanBuilt for patient acquisition$6,950
- The Full RestorationDominate the local market$12,950
Add-Ons
Small Extras, Clear Prices
Bolt these onto any project or shoot when you need a little more.
Headshots
Drone Coverage
Additional Location
Extra Video
Rush Editing
48-hour turnaround
Frequently Asked Questions
What Exactly Am I Paying For?
The straight answers buyers actually ask before they hire us.
Because page count is not what creates value. A five-page website can outperform a fifty-page website. You are paying for strategy and implementation, not page quantity.
You own your content and brand assets. Koford Media owns the underlying code and handles hosting, domain, and email support through Site Care. If you move to another provider, we release the full source code and handoff documentation for a one-time $200 fee and cooperate with the transfer.
Because software requires maintenance and websites require hosting. We do not launch websites and disappear. Site Care keeps hosting, security, backups, and updates current.
Only where ongoing services are involved. Website projects are project-based. Advertising and management services use service agreements.
No. Nobody can guarantee rankings. We focus on building the strongest possible digital presence and improving visibility over time.
More questions? Read the full FAQ or start a discovery call.
A Note on Rankings
We Will Not Promise What Google Controls
No agency can honestly guarantee rankings. Google does not allow it, and anyone promising guaranteed positions is selling certainty they do not control.
What we can tell you is this: every client we have actively worked with on SEO and local search has reached first-page visibility for relevant searches in their market.
That comes from technical SEO, content strategy, local optimization, user experience, and consistent execution. No shortcuts, no spam tactics, no temporary tricks.
If your competitors are investing in their online presence and you are standing still, someone will eventually take the traffic, calls, and customers that could have been yours.
Put our experience to work before we are helping the company down the street outrank you.
Social Media Management
Consistency Builds Trust, Trust Builds Sales
Familiarity comes from showing up. Plans are priced by posts per month, with optional content production add-ons.
Essentials
Active
Everything in Essentials, plus
Dominant
Everything in Active, plus
In-House Capture
+$300 / moPhone-grade on-site capture for everyday, authentic content.
Signature Production
+$850 / moPro camera, lighting, and drone with cinematic editing.