Website maintenance and ongoing site care
Launch Is the Beginning of the Website’s Useful Life
Websites need updates, monitoring, content changes, technical maintenance and periodic search review. Site Care keeps the platform supported after launch so small issues do not quietly become expensive problems.
How we think about it
A website should change when there is a reason to change it
Not because the calendar says it is the first of the month.
Site Care keeps the technical foundation healthy. Plus and Premium add ongoing search work, content improvements, and growth strategy based on what your customers are actually searching for and what your existing pages are already doing in Google.
That is a deliberate change in how we sell this. It used to read like a blog subscription: two articles a month here, four a month there. Publishing volume is a terrible proxy for search progress, and Google says as much. Adding content because you believe more content ranks better is not a strategy.
Content calendars are useful. Content quotas are not a strategy.
A month on Plus might be spent on
- Rewriting a service page that gets impressions but no clicks
- Building the service page you never had
- Fixing internal links so your best pages stop being buried
- Adding a legitimate location page for a market you actually serve
- Expanding an FAQ around questions customers keep asking
- Publishing an article, when an article is genuinely the right answer
Whichever one has the best shot at moving something, that month.
Plans
Care Plans
Site Care
$750 / yrRequired minimum · 1 location included
Your website stays online, secure, updated, and professionally maintained. Each additional business location is +$100 / year (2 locations = $850 / year).
- Hosting management
- Security updates
- Dependency and plugin updates
- Uptime monitoring
- Website backups
- Technical support
- Content edits and updates
- Email and IT assistance
- We handle uploads and formatting changes
- 1 business location included
- +$100 / year per additional location
Site Care Plus
$3,600 / yrAbout $300 / mo · +$100 / yr per extra location
Ongoing search growth for businesses that want their website actively improved after launch. Same location rule as Site Care: +$100 / year per additional physical location.
- Everything in Site Care, plus:
- Keyword and query research
- Search Console analysis
- Up to two strategic content additions or major page improvements per month
- Existing-page optimization
- Internal linking
- Schema improvements where appropriate
- Indexing and sitemap management
- Monthly search reporting
- Quarterly strategy adjustments
- 1 business location included
- +$100 / year per additional location
Site Care Premium
$7,200 / yrAbout $600 / mo · +$100 / yr per extra location
For businesses competing hard in their market and building search authority over the long run. Location upcharge is +$100 / year for each location beyond the first.
- Everything in Site Care Plus, plus:
- Ongoing SEO production based on the highest-value opportunities we identify each month
- Service and location page expansion when justified
- Search-focused resources and articles
- Competitor opportunity research
- Conversion rate optimization (CRO)
- Internal-link architecture
- Google Business Profile coordination
- Authority and backlink opportunity research
- Monthly performance analysis
- Quarterly growth review
- 1 business location included
- +$100 / year per additional location
- An active Site Care plan is required on all managed websites.
- Every plan includes one business location. Each additional physical location is +$100 per year (Site Care at 2 locations is $850 / year; Plus and Premium follow the same add-on).
- Site Care maintains the infrastructure. Plus and Premium add ongoing search work prioritized by opportunity rather than by publishing volume.
- No plan guarantees rankings or traffic. We report what changed and what the data did afterward.
Straight answers
Site Care FAQ
Because we host and manage the site. Dependencies need updating, certificates expire, forms break when a third party changes an endpoint, and an unmaintained site quietly rots. Site Care is the floor that keeps a managed site online, secure, and current.
It might be an article. It might be a new service page, a rewrite of an existing page, an FAQ expansion, a set of internal links, or an opportunity already showing up in Search Console. We publish what the strategy calls for rather than filling a blog quota.
No. More work on a site improves its chances; it does not control Google. What Plus and Premium buy you is consistent, prioritized effort and honest monthly reporting on what actually moved.
Yes. Plenty of clients on standard Site Care write their own copy and send it to us. We handle the uploads, formatting, and structure. There is no CMS for you to learn either way.
Yes. Businesses go through seasons. If Premium stops earning its keep, we would rather move you to Plus than watch you resent the invoice.
Every Site Care plan includes one business location. Each additional physical location is +$100 per year. For example, standard Site Care is $750 / year for one location and $850 / year for two. Plus and Premium use the same +$100 add-on on top of their plan price.
Keep the Site Working After the Launch Post Is Gone
Already launched with us or moving an existing site over? Pick the Care plan that matches your goals and we will handle the rest.