Google Ads + Meta Ads management
Paid Advertising That Lands Somewhere Built to Convert
Management fees only. Ad spend stays yours.
Clicks are easy to buy. Qualified attention is harder. We plan campaigns around the offer, audience, geography, landing page and conversion action so paid traffic supports the business instead of becoming another dashboard expense.
How we run it
Where the money actually goes
Most underperforming ad accounts are not creative problems. They are targeting problems, landing-page problems, or nobody reading the search terms report.
Intent mapping
We separate the searches that mean "I need this today" from the ones that mean "I am curious." Budget goes to the first group.
Campaign build
Search, Performance Max, or Meta objectives chosen for your goal, with negative keyword lists and audience exclusions from day one.
Landing alignment
Clicks land on a page that answers the exact search. If the page is the weak link, we say so before you spend.
Optimization
Weekly checks on search terms, placements, and creative. Losers get cut. Winners get more budget.
Reporting
A monthly report on spend, cost per lead, and where the calls and forms came from. Not a screenshot of impressions.
Plans
Management Plans
Includes campaign build, audience targeting, ad creative direction, optimization, and monthly reporting. Three month minimum on all plans.
Single Platform
$450 / mo$300 setup (one-time)
Google or Meta.
- One platform, fully managed
- Campaign build and targeting
- Creative direction and optimization
- Monthly reporting
Dual Platform
$750 / mo$450 setup (one-time)
Google and Meta together.
- Both platforms, fully managed
- Search intent plus brand awareness
- Creative direction and optimization
- Monthly reporting
Custom / Scale
From $1,000 / moSetup quoted
Both platforms plus advanced funnels.
- Custom audiences and retargeting
- Advanced funnels and landing pages
- Additional channels as needed
- Priority reporting and strategy
- Ad spend is paid directly to Google or Meta and is not included in the management fee.
- Recommended minimum ad spend is discussed during setup.
- Platforms: Google and Meta (Facebook and Instagram) only.
Straight talk
What paid ads will not do
You should know the limits before you sign, not in month four.
- Ad spend is paid directly to Google or Meta. Our fee is management only, so we never have a reason to inflate your budget.
- Paid ads buy attention while it is running. Stop the spend and the leads stop. Search and Google Business Profile work is what keeps compounding.
- If your website converts badly, ads make that expensive rather than fixing it. We will point that out before we take a management fee.
- Three month minimum, because the first month is learning data and judging results on 30 days is guessing.
Paid works best stacked with the channels that keep working after the budget stops. Pair it with SEO and local search, Google Business Profile management, and social media management, or take the whole stack as full marketing coverage where the monthly total is the exact sum of the published rates.
Straight answers
Paid ads FAQ
The questions we get before every ad account handoff.
It depends on the cost per click in your category and how many leads you need. Home services in Charlotte often need $1,000 to $2,500 a month to see a stable lead flow. We model this with you during setup rather than quoting a number blind.
Yes. Management is $450 a month for one platform or $750 a month for Google and Meta together. Ad spend is billed by the platform directly to your card, so you always see exactly what the media cost.
Google if people already search for what you sell, such as emergency plumbing or a personal injury lawyer. Meta if you need to create demand or you sell something visual, such as a med spa or a restaurant opening. Dual platform covers both when the budget supports it.
Usually within the first two weeks of a campaign going live, which is the main reason to run paid alongside SEO. The first 30 days are also when we spend the most time cutting wasted search terms.
We can, if the existing page is good enough to convert. If it is not, we will tell you what to fix. Sending paid traffic to a weak page is the fastest way to lose faith in advertising.
Yes. Our full marketing coverage packages (KEEP, KICK, KING) add paid management to Google Business Profile, social, and content capture at the exact same published rates, on one invoice with one report.
Find out if ads make sense for you
Send us your service area and what a good customer is worth. We will tell you whether paid makes sense yet, and what we would spend it on first.