CUSTOM WEB PACKAGE
Website Design Scoped to Your Brief
Scoped in writing after discovery
BUILD, BOOST, and BLOW UP cover most projects. CUSTOM is for unusual architecture, integrations that have to land in week one, or work that spans web, media, and paid together.
Custom scope
Quoted to the brief
CUSTOM is not a fifth template. No live portfolio site is tagged CUSTOM, so this page does not borrow another package’s client. You get a written scope first, then a price that follows the work.
- 01Map the goal, tools, and constraints
- 02Draft deliverables and what is out of scope
- 03Price published lines where they fit
- 04Build against the written plan
The scope
What CUSTOM Includes
Every line below is in the agreed scope. Anything outside it gets quoted before work starts.
Services rendered
CUSTOM
Quoted
Website
- Custom information architecture
- Service and location systems
- Conversion paths and forms
- Technical SEO foundations
- Performance and accessibility
Marketing
- SEO and Google Business Profile
- Paid search and Meta campaigns
- Social management cadence
- Landing pages tied to offers
- Measurement and reporting
Creative
- Brand photography and video
- Commercial production
- Asset libraries for web and ads
- Launch creative packages
- Ongoing content capture plans
Systems
- CRM and scheduling sync
- Payment and inventory flows
- Dashboards and internal tools
- Multi-brand and franchise structures
How CUSTOM Gets Scoped
No client site is tagged CUSTOM in the portfolio, so this section stays honest: the process, not a borrowed screenshot.
Discovery
Map the brief
We map the business goal, constraints, existing tools, and what success looks like in 90 days and 12 months.
Scope
Write it down
You get a written scope with deliverables, assumptions, timeline ranges, and what is explicitly out of scope.
Quote
Price the work
Pricing follows the work. Where a published line item fits, we use it. Where it does not, we estimate hours and risk clearly.
Build
Ship and measure
We execute against the scope, ship in stages when useful, and report against the outcomes you bought.
More of the work lives on Portfolio and Case Studies.
The timeline
How the Project Runs
Custom timelines are set in the written scope, so you get a real range instead of a guess. You always know which stage the project is in and what is waiting on you.
Discovery
Map the brief
We map the business goal, constraints, existing tools, and what success looks like in 90 days and 12 months.
Scope
Write it down
You get a written scope with deliverables, assumptions, timeline ranges, and what is explicitly out of scope.
Quote
Price the work
Pricing follows the work. Where a published line item fits, we use it. Where it does not, we estimate hours and risk clearly.
Build
Ship and measure
We execute against the scope, ship in stages when useful, and report against the outcomes you bought.
Who It Is For, and What It Pairs With
Perfect for
Multi-brand sites, membership areas, advanced booking systems, inventory tools, franchise structures, and launches that combine paid media, production, and landing pages as one engagement.
Recommended pairing
Care is matched to whatever gets built. If the site is standard, so is the plan. If we built you a dashboard, the plan covers it.
See Site Care plansCompare
Four Packages, One Foundation
Every tier is a custom React build. What changes is strategy depth, integrations, and the tools layered on top.
CUSTOM FAQ
If your needs fit a published website package, start there. BUILD, BOOST, and BLOW UP already cover most custom-coded site work with clear pricing. CUSTOM is for work that does not fit those lanes cleanly.
No. Where a service already has a published rate on the pricing page, we use that rate. Custom scope is for the parts that are unique: architecture, integrations, campaign coordination, or multi-system delivery.
Yes. Many custom engagements combine a site rebuild with SEO, Google Business Profile, ads, social, photography, video, or commercial production under one plan and one timeline.
Most scopes come back within a few business days after discovery. Complex multi-location or integration projects may need a short paid discovery if the unknowns are large enough to affect price.
Ready to start CUSTOM?
Every project starts with a short discovery call. We confirm the goal, the pages, and the right tier, then put a clear proposal in front of you.