Founder & Developer
Zack Koford
Founder and lead developer at Koford Media. I build the sites, SEO structure, and measurement stack so owners know what they paid for and what changed.
Marketing and web work for NC Triad businesses without the big-agency price tag or mystery ROI.
About Zack
Most agencies charge premium retainers and ship templates, vague reports, and little measurable impact. I started Koford Media because local owners deserve marketing they can afford and results they can verify.
We focus on Charlotte and the NC Triad: web design, SEO, social, photo and video, and paid ads tied to calls and form fills. Published pricing, named team members, and access to Search Console and Analytics so you are not guessing.
I still write production code on client builds: React, Next.js, TypeScript, semantic HTML, structured data, and performance budgets. UC Berkeley certified full-stack developer.
Google does not guarantee rankings. We document what shipped, what moved in Search Console, and what to fix next. No vanity deck. No black box.
What Zack owns
Custom Next.js / React sites
Hand-coded builds with static export where it fits, fast loads, and layouts that read clearly on phone and desktop.
Technical SEO you can audit
Service and location pages, internal links, schema, sitemaps, and indexation fixes you can confirm in Search Console.
Triad-focused marketing systems
Web, SEO, social, creative, and ads coordinated so spend ties to leads instead of scattered vendors.
Site Care and honest maintenance
Updates, security, content changes, and incident response without a surprise invoice or a new account manager every quarter.
Tech stack
Core development skills plus the tools behind kofordmedia.com and most client builds. No page builders. You can view source, run Lighthouse, and check Search Console when you want proof.
Front end
I build responsive interfaces with React, Next.js, and modern JavaScript. Semantic HTML, accessible components, and layouts that stay readable on every screen size.
Back end
I design REST APIs, auth flows, and server logic in Node and Express, with clear error handling and security in mind. CRUD apps and integrations that match how the business actually runs.
Databases
I model data in MongoDB and MySQL, normalize schemas where it matters, and tune queries so the app stays fast as records and traffic grow.
Tools & workflow
I ship with Git and GitHub, work the command line daily, and keep an Agile rhythm of small, reviewable changes from local dev through production deploy.
SEO, analytics & performance
Client sites are built to be found and measured. Technical SEO, structured data, and performance work you can verify in Search Console, Analytics, and Lighthouse.
Marketing & creative stack
Web is one piece of the system. I coordinate with our team on social, photo, video, and paid campaigns so spend ties to leads, not scattered tools and vague reports.
Skills
- React & Next.js
- SEO
- Full-Stack Dev
- Website Development
- Technical Strategy
Deliverables
- Production Next.js / React codebases
- Technical SEO implementation and monitoring
- Schema, sitemap, and indexation fixes
- Search Console + Analytics setup and reporting
- Site Care maintenance and post-launch support
Working with Zack
If your project touches code, SEO structure, or post-launch performance, you work with me directly. Start on the quote page and ask for Zack. We scope around your budget and the outcomes you need, not a bloated retainer.
Web Design & DevelopmentContact
Ready to work with Zack and the Koford Media crew?
Get a Free Quote