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Founder & Developer

Who is Zack Koford

Founder and lead developer. Zack builds the sites and the measurement stack behind them for Charlotte and Triad businesses that want proof, not a pitch deck.

Custom React sites, technical SEO, and reporting you can open in Search Console. Published prices. Named humans.

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Zack Koford, Founder & Developer at Koford Media
ZackFounder & Developer

About

The short version

Zack started Koford Media after watching local owners pay agency rates for templates and reports that never tied back to calls or form fills.

He still ships production code: Next.js, TypeScript, semantic HTML, schema, and performance budgets that hold up on a phone in Yadkinville as well as Charlotte.

When a project needs structure, SEO architecture, or Site Care after launch, Zack is in the build. UC Berkeley certified full-stack developer.

Lane

What Zack owns

  • Custom Next.js builds

    Hand-coded sites with static export where it fits, fast loads, and layouts that stay readable on a phone.

  • Technical SEO you can audit

    Service and location pages, internal links, schema, sitemaps, and index fixes you can verify in Search Console.

  • Systems that connect

    Web, SEO, creative, and ads coordinated so spend points at leads instead of five vendors who never talk.

  • Site Care

    Updates, security, content changes, and incident response without a surprise invoice every quarter.

Work

Tech stack

Core development skills plus the tools behind kofordmedia.com and most client builds. No page builders. You can view source, run Lighthouse, and check Search Console when you want proof.

  • Front end

    I build responsive interfaces with React, Next.js, and modern JavaScript. Semantic HTML, accessible components, and layouts that stay readable on every screen size.

    • HTML5
    • CSS3
    • JavaScript ES6+
    • TypeScript
    • React
    • Next.js
    • Tailwind CSS
    • jQuery & Bootstrap
    • Responsive design
    • WCAG-minded markup

  • Back end

    I design REST APIs, auth flows, and server logic in Node and Express, with clear error handling and security in mind. CRUD apps and integrations that match how the business actually runs.

    • Node.js
    • Express.js
    • REST APIs
    • Auth & sessions
    • Server architecture
    • CRUD applications
    • Next.js API routes
    • Webhooks & form handlers

  • Databases

    I model data in MongoDB and MySQL, normalize schemas where it matters, and tune queries so the app stays fast as records and traffic grow.

    • MongoDB
    • MySQL
    • Schema design
    • Normalization
    • Data modeling
    • Query optimization
    • Indexing strategy

  • Tools & workflow

    I ship with Git and GitHub, work the command line daily, and keep an Agile rhythm of small, reviewable changes from local dev through production deploy.

    • Git & GitHub
    • Command line
    • NPM
    • Agile delivery
    • Debugging
    • Code review
    • Static export & hosting
    • Site Care maintenance

  • Design tools

    Layout and art direction start in Figma. The same file work that most product and brand designers already know: frames, components, prototypes, and export for build.

    • Figma
    • FigJam
    • Adobe Photoshop
    • Adobe Illustrator
    • Adobe XD
    • Sketch
    • Affinity Designer
    • Penpot
    • Canva
    • Prototyping & handoff

  • SEO, analytics & performance

    Client sites are built to be found and measured. Technical SEO, structured data, and performance work you can verify in Search Console, Analytics, and Lighthouse.

    • Technical SEO
    • Schema.org JSON-LD
    • Sitemaps & canonicals
    • Google Search Console
    • Google Analytics 4
    • Core Web Vitals
    • Sharp / WebP images

  • Marketing & creative stack

    Web is one piece of the system. I coordinate with our team on social, photo, video, and paid campaigns so spend ties to leads, not scattered tools and vague reports.

    • Google Business Profile
    • Meta & Google Ads handoff
    • Social content pipelines
    • Conversion tracking
    • Published pricing pages
    • Case study & portfolio builds

Toolkit

Tools of the trade

  • React & Next.js
  • SEO
  • Full-Stack Dev
  • Website Development
  • Technical Strategy
  • Figma
  • Animata motion patterns
  • Framer Motion & GSAP

Ship list

What you get from Zack

  • Production Next.js / React codebases
  • Technical SEO setup and monitoring
  • Schema, sitemap, and indexation fixes
  • Search Console and Analytics access
  • Site Care after launch

Working together

How to loop Zack in

Start a project on the quote page and ask for Zack when the work touches code, SEO structure, or post-launch performance. Scope follows your budget and the outcomes you named, not a bloated retainer.

Web Design & Development

Ready to work with Zack? Tell us the business, the market, and what needs to move.

Start a Project